DeNA’s latest financial update has started an interesting discussion around Pokémon TCG Pocket. According to recent reports, DeNA’s game business saw a significant decline in both revenue and profit, with Pokémon TCG Pocket being named as a major factor behind the fluctuation. The reported numbers show that Pokémon TCG Pocket’s average Monthly Active Users dropped from around 39 million in the same period last year to around 23 million in the current quarter. That is a major decrease, but it is also important to keep the numbers in perspective: 23 million monthly active users would still represent a very large active player base.
Why This Matters for Pokémon TCG Pocket
For many active players, the big question is not just about revenue or user numbers. The more interesting part is what DeNA may do next to keep existing players engaged. Pokémon TCG Pocket is still popular, but some long-term players have been asking for more variety, more reasons to log in, and more meaningful things to do between major set releases. That makes this update especially important. If DeNA wants to improve login frequency, retention, and overall user activity, the game may need more than regular booster releases. Events, limited-time missions, improved rewards, new formats, and better long-term progression systems could all become more important going forward.
More Events and Promotions Could Be a Positive Sign
The most encouraging part of the report is that DeNA reportedly plans to implement multi-layered measures, including events and promotions, to improve login frequency, retention rates, and overall user activity. For players, that could actually be good news. A decline in activity does not automatically mean the game is in trouble. It can also be a signal that the developers may need to react with stronger content updates, more frequent events, better incentives, and new ways to make daily play feel rewarding again.
What Players Are Hoping For
Pokémon TCG Pocket has built a strong foundation around collecting, quick battles, ranked play, and regular set releases. However, the game can sometimes feel repetitive for long-term players, especially when the meta becomes stable or when there are no major events running. - More limited-time events with meaningful rewards - New battle formats or special rules - Better missions for active daily players - More reasons to use different decks - Improved progression for free-to-play players - More variety between major expansion releases - Stronger collector-focused events and pack reruns
This Is Not Necessarily Bad News
While a drop in monthly active users sounds negative at first, it may also push Pokémon TCG Pocket toward a healthier long-term content strategy. Most mobile games see activity decline after their early launch peak, but the key question is how well the game can keep its core audience engaged after that initial hype period. If DeNA responds with better event pacing, more creative formats, and stronger retention systems, this update could end up being positive for the player base. More pressure to improve activity may lead to more reasons for players to return, experiment with decks, and stay involved in the game. The important takeaway: Pokémon TCG Pocket still appears to have a huge active audience, but DeNA may now have a stronger incentive to bring more variety, events, and retention-focused updates to the game.
Final Thoughts
DeNA’s latest update is worth watching closely. The reported MAU drop shows that Pokémon TCG Pocket may need more than new cards alone to keep players active over the long term. At the same time, planned measures around events, promotions, login frequency, and retention could be exactly what many players have been asking for. For now, this should be seen as an important signal rather than pure bad news. If DeNA reacts with more engaging content, better events, and new ways to play, Pokémon TCG Pocket could become much more interesting for both returning players and long-term fans.
